Post-closing review engine

Every closing becomes a public five-star review, without anyone remembering to ask.

Northfield Realty already earns strong ratings. The gap is volume and visibility: only a handful of public reviews compared with the homes the team has sold. This system asks every client at the right moment, in the agent's own voice, and sends the review where it does the most good.

4.9Sample rating
team profile

4.8Sample rating
Business Profile

100+Google reviews
12-month goal

All figures on this page are sample data for a fictional brokerage. Google reviews drive the Maps results for "realtor near me" in the neighborhoods an office serves, which is why they are the primary target.

What happens after settlement

Day 0
Congratulations textFrom the agent's own number. Warm, no ask yet.
Day 2
Review request emailPersonal note from the agent with one button: "Share your experience".
Day 7
Gentle text reminderOnly if the link was not opened. Includes opt-out.
Day 30
Useful follow-upLocal homestead credit reminder for buyers, tax-document checklist for sellers. Review link in the footer.
Year 1
Home anniversaryReferral ask to a client who is still delighted.

The sequence stops the moment a review posts. Every message can require the agent's one-tap approval before it goes.

1 · Sequence builder

Enter a closing. The engine writes the whole follow-up.

Pick the client, the agent and the settlement date. Each message is drafted in the agent's voice, scheduled around quiet hours, and shown here exactly as the client would receive it.

Closing details

Client first name(s)

Transaction

Property, as the client would say it

Neighborhood

Agent

Settlement date

Sending rules

Agent approves each message before it sends

Quiet hours: nothing before 9 am or after 7 pm

Stop the sequence once a review posts

In the live version this form is replaced by the settlement date arriving from the transaction system, so no one types anything.

2 · Routing

One link. The client lands on a Northfield page that steers the review to the right place.

Tap a star rating below to see what the client sees. Delighted clients are pointed to Google first, a second review site next. (Demo only: the buttons do not leave this page.) Anyone who is not delighted gets a direct line to Dana, and the public links stay visible for everyone, which keeps the program inside Google's review policy.

How did we do, Chris and Alex?

Dana would love to hear how the move went.

Tap a star to try it

Behind the page

Tap a rating to see the routingThe page is personal to the client and the agent: the link in every text and email is unique, so the engine knows who opened it and when.

Why Google first. Google reviews are the biggest single factor in who appears in the Maps results for "realtor near me". Agent-directory reviews matter when a buyer or seller is already shopping agents there, so they are the second destination, pointed at the agent's own profile.

Policy note. Google prohibits "review gating" (only inviting happy clients to post). This design asks everyone and shows everyone the public links. The rating step exists so an unhappy client reaches Dana immediately, not so the ask disappears.

3 · Repurpose

Turn each five-star review into site, social and search content.

Choose one of the sample reviews on the left. The engine produces a website testimonial card, a social graphic, ready-to-post captions and the structured data that lets search engines show the stars. In the live version this runs the day a new review appears.

These are fictional sample reviews written for this demo. In the live version, new Google reviews flow in automatically once the engine is connected to the Business Profile.

4 · Projection

What the Google review count looks like a year from now.

Two sources of reviews: every new closing from here on, and a one-time, personal note to past clients who were never asked. Move the sliders to see how the goal of 100 Google reviews holds up under cautious assumptions.

Assumptions

Closings per year40

Sample figure of about 40 closings a year; a real office would enter its own number.

New clients who post a review40%

Typical for a well-timed, personal, two-touch ask with a one-tap link. Unasked, the rate is under 5%.

Past clients contacted400

A one-time campaign over the first three months, sent by the agent who handled each sale.

Past clients who post15%

Lower than new clients, since the memory is older.

—Google reviews in 12 months

—added by the engine

—month the count passes 100

With the review engineCurrent pace (about one a year)

Starting point is a sample of 24 Google reviews on the profile today. The past-client campaign is spread over months 1 to 3. Second-site reviews are not counted here; the landing page offers it as the second option, so some of these would land there instead.

5 · Going live

What it takes to switch this on.

Nothing here depends on a new CRM. The engine needs three things from the brokerage and about two weeks of setup.

From the brokerage

Three inputs

The Google review link from the Business Profile dashboard (a short link).
Each agent's directory review-request link, so reviews land on the right profile and on the team total.
A closing trigger. Simplest is a two-field form the agent fills at settlement; better is a feed from whatever transaction tool the office uses. Which tool that is depends on the office.

Plumbing

How messages go out

Texts through a registered business texting number per agent, with the agent's name and an opt-out line. Clients are existing customers, so the outreach is permitted, and STOP is honored instantly.
Emails from the agent's own firm email address, with proper authentication so they reach the inbox.
Approval by a one-tap text to the agent before each send, which can be switched off per agent once they trust the drafts.

Pilot

How success is measured

Reviews per month on Google and the second site, before and after.
Ask-to-review rate, by agent and by touch, so the messages can be tuned.
Maps visibility for "realtor near me" in the firm's core neighborhoods.
Private feedback caught before it became a public review.

Week	Work	Who
1	Collect the three inputs. Set up texting numbers and email authentication. Load the agent roster and headshots.	Builder, Dana
2	Agents review and edit their message drafts. Landing page goes live on the firm's site. Past-client list assembled.	Agents, builder
3	First live closings run with approval on. Past-client campaign begins, 25 notes a week.	Engine, agents approve
4 onward	Weekly one-page report: reviews gained, response rate, feedback caught. New reviews repurposed to the site and social.	Engine, builder