I build the websites, follow-up systems and AI tools that owner-run businesses never have time to build for themselves. Leads get answered in minutes, your site earns trust on sight, and the paperwork handles itself. You approve everything that goes out.
Taking new clients now. Most come through someone they know.
Every one starts with something owners tell me in the first five minutes. Pick one or combine several; each is built around how your business actually runs.
"Our website is old and I'm afraid to touch it."
Fast, secure and as good as your work. I keep what already works and turn visitors into inquiries.
"Leads come in and we answer them the next day."
Inquiries land in one place and get a reply right away, with the best ones flagged first and nobody forgotten.
"Nobody finds us on Google."
Show up when local customers search, and get recommended when they ask ChatGPT or Google's AI who to call.
"I know we should post, but there's no time."
Short videos, posts and emails made from your real work, drafted for you to approve in minutes.
"I do the paperwork at night."
Tools that read your email, track jobs and money, and draft the routine documents for you.
"I don't know which marketing is actually working."
One place to see leads, approvals and results, plus AI assistants your staff can use safely every day.
You don't need more software. You need the leads you already get answered fast, a website that wins trust, and your evenings back.
Each step stands on its own, priced before work starts. Stop after any of them and keep everything you've paid for.
A look at your website, search presence, reviews and lead handling, with the three changes that matter most.
A researched plan with working demos in your own brand, so you see it before you buy it. Credited toward the build.
The services you choose, set up and tested on your real business, with your team shown how to use them.
Hosting, security, fresh content, steady improvements and a weekly scorecard.
Every business wins customers, keeps them and runs on its owner's time. What changes is how the tools fit your day.
Leads graded by crew availability, job tracking with real labor costs, review requests, project videos.
Around-the-clock replies that book showings, listing marketing from one form, market reports, past-client email.
Fast answers to booking and stock questions, weekly posts, win-back emails for regulars who drifted away.
Online booking and reminders that cut no-shows, reviews after visits, privacy rules from day one.
Proposals drafted from a short call, smooth client onboarding, a newsletter written from your own notes.
Client intake and consult booking with confidentiality built in, through my legal practice, Sidebar.
Don't see your field? It's very likely still a fit. Ask.
Client names stay private. Open either one to see what was built.
Office app, website, lead follow-up and a video ad studio for a small crew doing kitchens, baths and decks.
Jobs, payments and expenses lived in a spreadsheet. Receipts and new leads arrived by email, estimates were written by hand, and nobody knew what a job cost in labor until it was over. More inquiries came in than the owner had time to answer well.
Screens show sample jobs and people.
Website rebuild and security fix, a modern redesign, and eight AI tools for agents in one Team Hub.
A respected firm with a dated website. While rebuilding it, I found hackers had quietly injected spam links across its pages. The team was proud of what it had built, so the plan added to it rather than starting over.
Names, photos and figures changed; tools shown with sample data.
Nothing goes to a customer under your name without your approval. AI drafts; people decide.
Your domain, accounts, data and customer list stay yours, documented so anyone can maintain it.
Progress measured in real leads, replies and wins. No inflated claims, ever.
I studied philosophy at USC in the Thematic Option honors program, and I'm based in Southern California. I learned to break a messy problem into clear steps, and that's still how I approach every project.
I build AI tools for owner-run businesses. Recent projects include an office app, website and video ad studio for a design-build remodeling company, a website and AI toolkit designed for a real estate brokerage, and AI advisory for law firms through Sidebar. On my own I've also built a portfolio of 15 working AI tools for legal work, including a full law-firm operations suite. All of them follow the rules I bring to every client: the AI shows its sources, gets checked in code where it can, and a person approves anything that matters.
By day, I've spent more than four years inside AmLaw firms in conflicts and risk, where I now lead the daily conflicts workflow, sit on the firm's AI Task Force and serve as AI lead for the Risk Department. One human-reviewed AI workflow I built there cut turnaround on conflict waivers by 90%. You deal with me from first call to launch.
Tell me about your business and what you'd most like to fix. I'll review your public pages and send your free assessment within one business day.
MLP