I build the websites, follow-up systems and AI tools that owner-run businesses never have time to build for themselves. Leads get answered in minutes, your site earns trust on sight, and the paperwork handles itself. You approve the templates and rules up front, and anything personal waits for your OK.
Irvine, CA & remote · Taking new clients now.
Every one starts with something owners tell me in the first five minutes. Pick one or combine several; each is built around how your business actually runs.
"Our website is old and I'm afraid to touch it."
Fast, secure and as good as your work. I keep what already works and turn visitors into inquiries.
"Leads come in and we answer them the next day."
Inquiries land in one place and get a reply right away, with the best ones flagged first and nobody forgotten.
"Nobody finds us on Google."
Show up when local customers search, with a site, reviews and guides structured so ChatGPT and Google's AI can find and cite your business.
"I know we should post, but there's no time."
Short videos, posts and emails made from your real work, drafted for you to approve in minutes.
"I do the paperwork at night."
Tools that read your email, track jobs and money, and draft the routine documents for you.
"I don't know which marketing is actually working."
One place to see leads, approvals and results, plus AI assistants your staff can use safely every day.
You don't need more software. You need the leads you already get answered fast, a website that wins trust, and your evenings back.
Every step is flat-rate and priced before work starts. No long contracts, and everything you pay for is yours to keep.
A look at your website, search presence, reviews and lead handling, with the three changes that matter most.
A researched plan with working demos in your own brand, so you see it before you buy it. Credited toward the build.
The services you choose, set up and tested on your real business, with your team shown how to use them.
Hosting, backups and security updates, a monthly check that every connection works, fixes if anything breaks, and small text and photo changes. New builds and third-party subscriptions are billed separately.
Pick one fix and I'll set it up on your real business, test it and show you how it works. No growth plan needed. If you want more later, the $500 is credited toward a build.
Claim a $500 Quick WinCase-study rate: 20% off your first build when you let me publish a before-and-after write-up of the results.
Every business wins customers, keeps them and runs on its owner's time. What changes is how the tools fit your day.
Leads graded by crew availability, job tracking with real labor costs, review requests, project videos.
Around-the-clock replies that book showings, listing marketing from one form, market reports, past-client email.
Fast answers to booking and stock questions, weekly posts, win-back emails for regulars who drifted away.
Online booking and reminders that cut no-shows, reviews after visits, privacy rules from day one.
Proposals drafted from a short call, smooth client onboarding, a newsletter written from your own notes.
Client intake, conflict-aware consult booking and confidential document workflows for solo and small-firm practices.
Don't see your field? It's very likely still a fit. Ask.
Real client work comes first, with names kept private. Below it are sample websites and a sample client system you can try for yourself.
A connected toolkit for a small crew doing kitchens, baths and decks: a public website, an office app, a phone-friendly job tracker, and a video ad and posting system.
I'm working with a small design-build company to improve how it presents its work, manages jobs and reaches customers. The pieces below fit together into one system, and new features are tested and introduced as the owner's needs evolve.
Jobs, phased payments and expenses lived in a spreadsheet. Leads, receipts and payments arrived by email, estimates were written by hand, and crew hours never made it onto the books, so every job looked more profitable than it was.
Time to prepare an estimate, the share of jobs with crew hours logged, how fast new leads get a reply, website inquiries, and the owner's own feedback.
Work in progress, updated as each piece launches. App screens show sample jobs and people.
Website rebuild and security fix, a modern redesign, and eight AI tools for agents in one Team Hub.
A respected firm with a dated website. While rebuilding it, I found hackers had quietly injected spam links across its pages. The team was proud of what it had built, so the plan added to it rather than starting over.
Names, photos and figures changed; the demos run on sample data.
A med spa, a boba shop, a bakery, a dental office and six more, each with its own layout and the tools its customers actually use.
Most small-business sites are a template with a phone number. These show what yours could be instead: a site that looks like nobody else’s and does real work, so customers can book, order or ask without picking up the phone.
Every site is live: open one and book, order or browse like a customer would. Sample sites designed to show what is possible; business names and details are fictional.
Website, online booking, a CRM pipeline and a live dashboard, connected so every new inquiry lands in one place.
Inquiries usually arrive through a contact form, a phone call, a calendar invite and a notebook, and leads slip between them. This system puts every step from the first click to a paying client on one screen. I run my own business on it every day.
Sample automation shown with fictional businesses and bookings.
You approve the templates and automation rules before anything goes live, so routine replies like booking confirmations go out instantly in your words. Personal messages wait as drafts until you review them. AI drafts; people decide.
Your domain, accounts, data and customer list stay yours, documented so anyone can maintain it.
Progress measured in real leads, replies and wins. No inflated claims, ever.
I studied philosophy at USC in the Thematic Option honors program, and I'm based in Southern California. I learned to break a messy problem into clear steps, and that's still how I approach every project.
I build AI tools for owner-run businesses. Recent projects include an office app, website and video ad studio for a design-build remodeling company, a website and AI toolkit designed for a real estate brokerage, and AI advisory for law firms through Sidebar. I've also built a portfolio of 15 working AI tools for legal work, including a full law-firm operations suite. All of them follow the rules I bring to every client: the AI shows its sources, gets checked in code where it can, and a person approves anything that matters.
I've also spent more than four years inside AmLaw firms in conflicts and risk, where I now lead the daily conflicts workflow, sit on the firm's AI Task Force and serve as AI lead for the Risk Department. One human-reviewed AI workflow I built there cut turnaround on conflict waivers by 90%. You deal with me from first call to launch.
Introduce me to a business that becomes an MLP Consulting client, and you can earn a share of what they pay.
Tell me about your business and what you'd most like to fix. I'll review your public pages and send your free assessment within one business day.
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