MLP Consulting
AI implementation · Websites · Lead follow-up

More customers.Fewer late nights.

I choose, set up and train the AI your business should be using, then build the websites and follow-up systems around it that owners never have time for. Leads get answered in minutes, your team actually uses the tools, and the paperwork handles itself. You approve the templates and rules up front, and anything personal waits for your OK.

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Irvine, CA & remote · Taking new clients now.

Services

AI in your business, set up properly.

AI implementation is my core service. Below it are the problems owners bring me first. Pick one or combine several; each is built around how your business actually runs.

CORE

"We pay for AI tools and nobody really uses them."

AI implementation

I choose, set up and train the AI tools your business should be using, connect them to the systems you already run on, and roll them out to your team so they get used.

  • A review of the AI tools you pay for: what to keep, what to drop, what's missing
  • Setup and connection to your email, calendar, accounting and customer records
  • Hands-on training by role, with short written guides for every person on staff
  • Clear rules for what AI may touch, with your approval on anything customers see
01
A restaurant website with table reservations, on desktop and phone

"Our website is old and I'm afraid to touch it."

A website you're proud to send people to

Fast, secure and as good as your work. I keep what already works and turn visitors into inquiries.

  • Redesign, or a careful rebuild of your current site
  • Security cleanup for hacked or outdated sites
  • Quote and booking forms that reach you instantly
  • Hosting, backups and ongoing care
02
A brokerage site's home valuation form with an instant confirmation to the seller

"Leads come in and we answer them the next day."

Every lead answered in minutes

Inquiries land in one place and get a reply right away, with the best ones flagged first and nobody forgotten.

  • Instant replies by text or email, from templates you approve, that book a time
  • Leads graded so you call the right ones first
  • Follow-ups at the right moments until it's a yes or no
  • Review requests after every job or sale
03
A library of local guides written for search

"Nobody finds us on Google."

Found on Google, and structured for AI search

Show up when local customers search, with a site, reviews and guides structured so AI assistants and Google's AI can find and cite your business.

  • Google Business Profile set up and kept current
  • Service and area pages that match real searches
  • Helpful guides that answer customers' questions
  • Listings kept consistent across every directory
04
Short vertical video ads in claymation and blueprint styles

"I know we should post, but there's no time."

Marketing that makes itself

Short videos, posts and emails made from your real work, drafted for you to approve in minutes.

  • Vertical video ads for TikTok, Reels and Facebook
  • A week of posts, approved in one sitting
  • Emails that bring past customers back
  • Paid ads with a clear cost per lead
05
An office app listing what needs the owner's attention today

"I do the paperwork at night."

Your evenings back

Tools that read your email, track jobs and money, and draft the routine documents for you.

  • Receipts, payments and inquiries sorted from your inbox
  • Estimates, proposals and invoices drafted for you
  • Reminders for late payments and next steps
  • Works with tools you already use, like QuickBooks
06
A team dashboard with leads, approvals and weekly numbers

"I don't know which marketing is actually working."

Know what's working, every week

One place to see leads, approvals and results, plus AI assistants your staff can use safely every day.

  • A weekly scorecard: leads, wins and where they came from
  • One dashboard where your team approves what goes out
  • Custom AI assistants trained on how you work
  • Staff training and simple written guides
The short version

You don't need more software. You need the leads you already get answered fast, a website that wins trust, and your evenings back.

<1 minTo answer a new lead, day or night
57Local guides published for one client
8AI tools built for a single brokerage
0Messages sent outside the rules the owner approved
How it works

Start with one fix, or build the full system.

Every step is flat-rate and priced before work starts. No long contracts, and everything you pay for is yours to keep.

1

Assessment

Free

A look at your website, search presence, reviews and lead handling, with the three changes that matter most.

2

Growth plan

From $1,000

A researched plan with working demos in your own brand, so you see it before you buy it. Credited toward the build.

3

Build

From $2,000

The services you choose, set up and tested on your real business, with your team shown how to use them.

4

Ongoing support

From $200 a month

Hosting, backups and security updates, a monthly check that every connection works, fixes if anything breaks, and small text and photo changes. New builds and third-party subscriptions are billed separately.

Not ready for a full plan?

Quick Win

$500 flat · live in one week

Pick one fix and I'll set it up on your real business, test it and show you how it works. No growth plan needed. If you want more later, the $500 is credited toward a build.

Claim a $500 Quick Win
  • Online booking with automatic reminders
  • Review requests sent after every job or visit
  • Instant replies to every website inquiry, day or night

Case-study rate: 20% off your first build when you let me publish a before-and-after write-up of the results.

Industries

Same toolkit. Your business.

Every business wins customers, keeps them and runs on its owner's time. What changes is how the tools fit your day.

TRADES

Trades and home services

Leads graded by crew availability, job tracking with real labor costs, review requests, project videos.

REAL ESTATE

Real estate

Around-the-clock replies that book showings, listing marketing from one form, market reports, past-client email.

HOSPITALITY

Restaurants and retail

Fast answers to booking and stock questions, weekly posts, win-back emails for regulars who drifted away.

HEALTH

Health and wellness

Online booking and reminders that cut no-shows, reviews after visits, privacy rules from day one.

SERVICES

Professional services

Proposals drafted from a short call, smooth client onboarding, a newsletter written from your own notes.

LEGAL

Law firms

Client intake, conflict-aware consult booking and confidential document workflows for solo and small-firm practices.

Don't see your field? It's very likely still a fit. Ask.

Selected work

Two businesses, built end to end.

Real client work comes first, with names kept private. Below it are sample websites and a sample client system you can try for yourself.

Client work
A finished rear deck
Client workHome improvement

A design-build remodeling company

A connected toolkit for a small crew doing kitchens, baths and decks: a public website, an office app, a phone-friendly job tracker, and a video ad and posting system.

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I work with a small design-build company on how it presents its work, manages jobs and reaches customers. A public website, an office app, a phone-friendly job tracker and a video ad system fit together into one toolkit that grows with the owner's needs.

The situation

Jobs, phased payments and expenses lived in a spreadsheet. Leads, receipts and payments arrived by email, estimates were written by hand, and crew hours never made it onto the books, so every job looked more profitable than it was.

What I built

  • A public website with service pages and 57 plain-spoken local remodeling guides
  • An office app on the owner's own computer: inbox review, estimates, payments and job details, with the owner approving every step
  • A phone-friendly job tracker for crew hours, costs and what each job really earns
  • Short video ads in six styles, and a weekly schedule that queues finished posts

Decisions that mattered

  • The owner isn't technical, so the office app went from 14 tabs to 5 groups, with larger text and every button easy to tap
  • The first tracker had no menu on small screens, so a crew member on a phone couldn't get around; it now has a bottom tab bar
  • Testing against a copy of the real data caught an update that would have hidden every job, and it was fixed before it reached the owner

How it's built

  • Customer data stays on the owner's computer
  • The AI reads and drafts; nothing reaches the books or a customer until the owner approves it
  • Estimates go out from the owner's own email, only when the owner presses Send
  • I set the direction, research the trade and review every change, using AI tools to build faster
57Local guides published
6Video ad styles
WeeklyPosts queued on a schedule
OwnerApproves before anything is sent
Job page with stages and profit, sample data
A job's stage and real profit. Sample job.
Inbox items to review, sample data
Receipts and leads waiting for approval. Sample data.
Claymation and blueprint video ads
Claymation and blueprint video ads.

App screens show sample jobs and people.

A redesigned real estate website on desktop and phone
Proposal · built in fullReal estate

An independent boutique brokerage

Website rebuild and security fix, a modern redesign, and eight AI tools for agents in one Team Hub.

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The situation

A respected firm with a dated website. While rebuilding it, I found hackers had quietly injected spam links across its pages. The team was proud of what it had built, so the plan added to it rather than starting over.

What I built

  • The existing site rebuilt page for page, with the spam removed
  • An optional modern redesign with listing search
  • A 24/7 lead responder, listing kit, review engine, social and video tools, and market reports
  • A Team Hub where agents approve everything
48Pages rebuilt and cleaned
<1 minTo answer a new lead
8AI tools for agents
48Buyer and area guides
Security report
Security findings in plain English. Open report
Listing launch kit
A full listing campaign from one form. Open launch kit
Market reports
Monthly market reports. Open reports
Try the live demosRedesigned website Team Hub Lead responder Review engine Listing launch kit Content engine Listing ads Virtual staging Home value notes Market reports Site protection

Names, photos and figures changed; the demos run on sample data.

Samples you can try
A restaurant website with table reservations, on desktop and phone
Sample sitesLocal businesses

Websites for local businesses

A med spa, a boba shop, a restaurant, a remodeler and more, each with its own layout and the tools its customers actually use.

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The idea

Most small-business sites are a template with a phone number. These show what yours could be instead: a site that looks like nobody else’s and does real work, so customers can book, order or ask without picking up the phone.

What they have in common

  • A design built around the business, not a theme
  • Booking, ordering or inquiries that work on the page
  • Prices and hours where people look for them
  • Fast, clean and easy to use on a phone
Quietwell Aesthetics website on desktop and phone
Quietwell Aesthetics · Med spa Open site
Little Orbit Tea website on desktop and phone
Little Orbit Tea · Boba shop Open site
Cedarline Kitchen website on desktop and phone
Cedarline Kitchen · Restaurant Open site
Crestline Design-Build website on desktop and phone
Crestline Design-Build · Remodeling company Open site
Hollis Flower House website on desktop and phone
Hollis Flower House · Florist Open site
Bellwood Family Dental website on desktop and phone
Bellwood Family Dental · Dental office Open site
See 6 more sitesShow fewer
Kestrel Hill Coffee Roasters website on desktop and phone
Kestrel Hill Coffee Roasters · Coffee roaster Open site
Halden & Rye Bakery website on desktop and phone
Halden & Rye Bakery · Bakery Open site
Ostrander Hair Studio website on desktop and phone
Ostrander Hair Studio · Hair salon Open site
Springline Reformer Studio website on desktop and phone
Springline Reformer Studio · Pilates studio Open site
Fig & Fennimore website on desktop and phone
Fig & Fennimore · Clothing boutique Open site
Solace Studio Dental website on desktop and phone
Solace Studio Dental · Dental studio Open site

Every site is live: open one and book, order or browse like a customer would. Sample sites designed to show what is possible; business names and details are fictional.

An overdue invoices summary with an aging bar and a table of open invoices
Sample automationsAny business

Automations that handle the routine

Inbox replies, lead follow-up, reminders, reviews and invoice chasing, working in the background while you run the business.

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  • Inbox with a new inquiry and a drafted reply ready to approve

    An inbox that answers itself

    Routine emails get an instant reply; personal ones wait as a draft for you to approve.

  • A text conversation beside a follow-up timeline

    Leads answered in a minute

    Every inquiry gets an instant reply and a friendly follow-up schedule.

  • A weekly calendar of appointments with confirmation status

    Appointments that show up

    Reminders and easy rescheduling by text cut no-shows.

  • A rating summary with new customer reviews

    Reviews that arrive on their own

    A thank-you and quick rating after every job, with the review link for happy customers.

  • An overdue summary and a table of open invoices

    Invoices that chase themselves

    Polite reminders with a payment link, stopping the moment you are paid.

  • Owner command center with an approval queue and live job profit

    An owner’s morning view

    An approval queue and live job profit in one place.

Tap any screenshot to enlarge it. Sample data and fictional names.

How I work

Three promises, in writing.

01

You stay in control

You approve the templates and automation rules before anything goes live, so routine replies like booking confirmations go out instantly in your words. Personal messages wait as drafts until you review them. AI drafts; people decide.

02

You own everything

Your domain, accounts, data and customer list stay yours, documented so anyone can maintain it.

03

Results you can check

Progress measured in real leads, replies and wins. No inflated claims, ever.

Myles Parslow
Myles Parslow · Founder
About

Myles Parslow

I studied philosophy at USC in the Thematic Option honors program, and I'm based in Southern California. I learned to break a messy problem into clear steps, and that's still how I approach every project.

I build AI tools for owner-run businesses. Recent projects include an office app, website and video ad studio for a design-build remodeling company, a website and AI toolkit designed for a real estate brokerage, and AI advisory for law firms through Sidebar. I've also built a portfolio of 15 working AI tools for legal work, including a full law-firm operations suite. All of them follow the rules I bring to every client: the AI shows its sources, gets checked in code where it can, and a person approves anything that matters.

I've also spent more than four years inside AmLaw firms in conflicts and risk, where I now lead the daily conflicts workflow, sit on the firm's AI Task Force and serve as AI lead for the Risk Department. One human-reviewed AI workflow I built there cut turnaround on conflict waivers by 90%. You deal with me from first call to launch.

Referrals

Know a business that could use a hand?

Introduce me to a business that becomes an MLP Consulting client, and you can earn a share of what they pay.

10%of upfront project fees
5%of recurring service fees for their first year
  1. Email me to make the introduction, or ask the business to put your name in the Referred by field when they contact me.
  2. I'll confirm the referral by email and send a short agreement. Once they're a client, you're paid monthly as their payments come in.
Ask about referral terms [email protected]
Contact

See where you're leaving money.

Tell me about your business and what you'd most like to fix. I'll review your public pages and send your free assessment within one business day.

Book a free 30-minute call

Or email directly
[email protected]
Or call or text
(518) 306-9403